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Selling the Couch

Selling the Couch is the podcast for mental health private practitioners who want to grow their income and impact in/ beyond the therapy room. Psychologist Melvin Varghese interviews successful therapists about the business side of private practice (e.g., how they get referrals, their best advice for other practitioners, their daily habits, etc.) as well as the world's top business, marketing, and social media experts to help you become a better business owner. What you get are bite sized, practical and no nonsense tips and advice to guide your private practice and entrepreneurial journey.
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Selling the Couch
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Mar 22, 2018

Niching, SEO, blog and website design----these are concepts we need to be familiar with as clinicians, but don’t they tend to be confusing? How do they fit together—or do they? Today’s show will break down the terminology and answer your questions about how these aspects of your practice can work in your favor. We’re talking all about niching and how it connects with our website and how everything factors into search engine optimization.

My guest is Paul Steinke, LPC in Colorado, and the owner of the Karibuni Center. If you know Swahili, then you know that “karibuni” means “welcome.” Paul has created a private practice where he works with people and their relationships around marriage and couple issues. Interestingly, Paul is a former wedding photographer who transitioned into the therapist’s chair, and his former career taught him a lot about marketing, web design, and visual images. Now Paul is all about helping couples in crisis, especially through affair recovery and divorce. Don’t miss my amazing conversation with Paul!

www.sellingthecouch.com/session154

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