My guest today is Laura Reagan, a paralegal turned clinical social worker who launched a private pay practice in May 2013. In this episode, you’ll learn: Laura's tips on how to overcome voices of naysayers who say that it's not possible to build a private pay practice; how to create animated introductory videos for your website; Laura’s best tip for someone who's just getting started in private practice; and How Laura balances private practice with blogging.
Tips to build website trust. In today's episode, you'll learn simple tweaks to build trust on your private practice website with our featured guest Becky Degrossa. More specifically, you’ll learn areas of your website to focus on to build trust, the line between too little and too much self disclosure, common mistakes that push website visitors away, who to ask to get testimonials from, and an example of a powerful testimonial.
How to write for larger blogs. Today's guest, Michael Formica is a certified counselor, life coach, and regular columnist for the Huffington Post and Psychology Today. In this episode, you’ll learn to let go of perfectionism and take action, a powerful exercise to improve creativity, how to find guest blogging opportunities with larger blogs and publications, and tips and resources to become a better writer.
How therapists can get great audio. In this episode, you’ll learn about: What makes great audio, Why good audio matters on your private practice website, Simple tricks to get better sound, and recommended (and very reasonably priced) gear.
Tips to build a insurance0free practice. Can you build a private pay practice in this day and age? That is the question that Keri Nola and I explore in Session 4 of the Selling the Couch podcast. Keri’s a licensed psychotherapist who helps therapists build the private practice of their dreams. In this episode, you’ll learn about: How to overcome the fear of telling a client that you’re private pay, how to use “out of network benefits” for a client who wants to use their insurance, what to say to clients when discussing an increase in fees, how often to consider increasing fees, and how do setup a practice so you can increase fees as demand increases.
How use Twitter to market your counseling private practice. Today's podcast is with my friend Bud Hennekes (the guy has been on Twitter since 2008 and landed three jobs using Twitter!). Bud's the guy I go to with quetsions about Twitter. In this episode, you’ll learn about the mindset that makes a difference on Twitter, how Bud searches for topics and engages with others on Twitter, the “psychology” behind Twitter, how to stand out on Twitter, a huge mistake that many people make on Twitter and what to do instead, and ways that therapists can use Twitter to get the word out about their services.
Camille McDaniel shares how she's building a thriving private practice even though she started just a few years ago. Camille talks about the moment she knew that she had to make the leap into private practice, how she worked through the initial struggles, and the her advice for someone who’s just starting out. In this episode, you’ll learn about a quote that inspires Camille on a daily basis, the moment where Camille decided that she was getting too comfortable and how it lead her to take the leap into private practice, how not doing her research beforehand let to this big mistake when starting out, how adding video on her website has impacted referrals, how adding a spiritual orientation on her website has impacted referrals, and the first step that Camille would take if she wanted to start a private practice and only had $500 and her laptop.
Dr. Cory Bank is a sports psychologist in private practice. In today's session, Cory shares about his private practice journey that started 15 years ago. After today's session, you’ll learn a quote that inspires Cory on a daily basis, how Cory worked through the fears and insecurities of starting his private practice, the one mistake that Cory made that set him back financially with his private practice, what Cory tells his graduate students and coaching clients about how much to charge, a daily habit that Cory believes contributes to his success, the book that Cory recently finished that has him thinking about his business in a different light.
Selling the Couch is the podcast that helps mental health providers build and grow their counseling private practices. Many of us go into private practice but are taught very little about owning a small business. We quickly get overwhelmed and some of us burn out. To help, I'm interviewing successful clinicians about the "business side" of private practice (e.g., how they get referrals, their best advice for new practitioners, etc.) as well as business, marketing, and social media experts to help us become better business owners. In this episode, you'll learn how this podcast can help you especially if you're a new to a therapy private practice or dream of owning a private practice one day, some of the guests that are coming on the show, where the Idea for the Selling the Couch podcast came from, the format of the podcast and where you can can listen and download Show Notes, a Resource Page, and Tax Write-off Checklist I put together for mental health private practitioners, and more about the man, the mystery that is Melvin Varghese.