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Selling the Couch with Melvin Varghese, Ph.D.

Selling the Couch is the podcast for aspiring and current mental health private practitioners. Psychologist Melvin Varghese interviews successful therapists about the business side of private practice (e.g., how they get referrals, their best advice for other practitioners, their daily habits, etc.) as well as the world's top business, marketing, and social media experts to help you become a better business owner. What you get are bite sized, practical and no nonsense tips and advice to guide your private practice and entrepreneurial journey.
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Selling the Couch with Melvin Varghese, Ph.D.
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Now displaying: April, 2015
Apr 30, 2015

Best practices for building your practice and charging what you're worth.

Apr 28, 2015

Namrata Rindani-McMahill shares the keys to build a practice that you can love every day of the week.

Apr 23, 2015

Jordan Sybrant reveals his secrets to conquer fear in order to grow your business.

Jordan shares his personal experience with feeling inadequate and doubting if he could ever be a success.  Jordan is open and vulnerable in order to help others build and grow a practice they love.

 

Apr 21, 2015

Casey Truffo reveals 5 Keys to Running a Successful Business.  Tips in this interview help you focus on becoming the CEO of your practice.

Apr 16, 2015

I have learned so many things from starting a podcast, so I thought I would share my top 5 lessons with you.  This is my first solo episode, so I take you behind the scenes, where we look at my numbers, my strategies and my best tips for getting your business started.

Of course, we will still be doing interviews, but I will do these solo episode frequently, so I can share with you the things I am learning.

My hope is that you can use these lessons as you build your practice, so you can avoid some of the mistakes that I have made.

 

Apr 14, 2015

Valerie Shoopman is one of the world's top experts on running ads through Facebook.  In fact, she's run Facebook Ad campaigns for "A-list" entrepreneurs like John Lee Dumas and Nick Unsworth.  Today's session is an intro to FB Ads for private practitoners. In this session, you’ll learn the important questions to ask when thinking about running a Facebook Ad, how to conduct preliminary research prior to running an Ad, the big "No No's" of running Facebook Ads, how much to spend on Ads, how long to run Ad's for, and how to create a lead magnet (something that incentivizes website visitors to sign up for a newsletter) and landing page.

Apr 9, 2015

Deb Owens talks about her private practice journey in today's session of Selling The Couch.  In this session, you’ll learn what Deb learned from being on insurance panels versus private pay, some small changes you can make in your office to make clients feel more comfortable, Deb's screening process to make sure that clients are a good fit, how to decide whether to put session fees on your website, the importance of language on a private practice website, how Deb explains informed consent to her clients, some tips about personal disclosure on a private practice website, and the biggest business lesson Deb learned from her time in private practice. 

Apr 7, 2015

Today's session is all about how mental health private practitioners can land local media interviews in order to build credibility and authority.  Melvin talks with Betsy Fitzpatrick on ways to find contact information for local media, how to reach out when you find this information, best ways to prepare for an interview, websites to find "evergreen" topics to talk about, and best practices on interview day.

Apr 2, 2015

My guest today is Mari Lee, LMFT, CSAT-S.  Mari has an amazing story of being in foster care as a child to building a very successful private practice where she focuses on helps individuals who struggle with sex addiction.  In this episode, you’ll learn: Mari's favorite quotes that can be valuable as you take the leap into private practice, practical tips to balance work and life so you don't burn out in private practice, tools to help you create a vision for your private practice, and ways to create an online store for products for clients and colleagues. 

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