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Selling the Couch with Melvin Varghese, Ph.D.

Selling the Couch is the podcast for aspiring and current mental health private practitioners. Psychologist Melvin Varghese interviews successful therapists about the business side of private practice (e.g., how they get referrals, their best advice for other practitioners, their daily habits, etc.) as well as the world's top business, marketing, and social media experts to help you become a better business owner. What you get are bite sized, practical and no nonsense tips and advice to guide your private practice and entrepreneurial journey.
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Selling the Couch with Melvin Varghese, Ph.D.
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Now displaying: September, 2015
Sep 24, 2015

In this episode of Selling the Couch, we have special guest Ernesto Segismundo on the show to share his best practices for using video to promote your practice.  Ernesto uses video through a variety of channels for his practice and he is here to show us how to get started.

Sep 17, 2015

In this episode of Selling the Couch, Melvin Varghese share 5 tips for building great mastermind groups.  Melvin credits his mastermind with much of his business success and shares 5 ways to form a mastermind that will take your business to the next level.

 

Sep 10, 2015

Welcome!  My guest today is Neil Patel, who teaches people how to optimize their SEO (search engine optimization).  You may not know his name, but you’ve probably used his products.  He is the creator of Hello Bar, which is an opt-in bar at the top of websites.  He also developed “Crazy Egg,” which is heat-tracking software to let you know where visitors are traveling on your website and where they are clicking.  Neil is the go-to person regarding SEO for large companies like Amazon and Viacom, and he has been recognized by President Obama and the UN as one of the top entrepreneurs in the world.  Neil is here to share information about websites and general blog posts regarding SEO.  Join us!

SEO is basically the art and science of ranking on Google or other search engines.  There are definite characteristics of websites with high SEO:

  • A good product, service, and content
  • Links to other websites and resources
  • Social shares

Neil advises the following to optimize SEO:

  • Sign up for Google search consul.
  • Submit to Google maps to let them know where you are.
  • Submit to local directories.
  • Consider using GetListed.org to increase your local traffic.

For private practitioners, Neil recommends keeping your code clean, including links to other sites, and blogging to keep your content current and helpful.

Neil shares the following general tips for optimizing SEO:

  • The key to blog posts is consistent content.
  • Using tools for key words will increase traffic.
  • Key word estimators, like Google Traffic Estimator, will give you information about what people are searching for.

Neil points out common mistakes that people often make:

  • Failing to update websites with regular blog posts
  • Failing to make their website compatible with mobile devices
  • Failing to link their blog posts to each other when they concern related topics

Neil discusses the link between social shares and SEO rankings, the reason for vacillating rankings, and the easiest way to get started on your website.  Join us for this valuable information and more!

Links and Resources:

www.quicksprout.com  

www.neilpatel.com

Neil has information and free guides available on his websites.

 

 

 

Sep 3, 2015

Welcome!  Today’s session is all about In-Person Networking.  Think of networking as an opportunity to build relationships.  My guest is Natalie Moore, who is a Marriage and Family Therapist intern who has developed some great skills in building face-to-face relationships.  She has great tips to share with us, so join us!

Natalie shares the following about networking:

  • What therapists are best at is connecting with people.
  • Face-to-face encounters can set you apart from the rest of the pack.
  • One way to put yourself in networking situations is to utilize www.meetup.com to meet new people in your preferred field.
  • Natalie also uses email lists from local organizations to track their upcoming events.
  • Natalie recommends having an “elevator pitch” that you can deliver in “bullet point” style that sounds natural.
  • It’s important to know who your target market is.
  • Natalie says that everyone is a potential referral source, so you should meet as many people as possible and follow up with the most promising ones.
  • Natalie says that other therapists are usually the best referral source for her.

Natalie has great tips on building networking relationships, so join us for more!

Links and Resources:

 

www.awakentheself.com  (Natalie’s website)

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