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Selling the Couch

Selling the Couch is the podcast for mental health private practitioners who want to grow their income and impact in/ beyond the therapy room. Psychologist Melvin Varghese interviews successful therapists about the business side of private practice (e.g., how they get referrals, their best advice for other practitioners, their daily habits, etc.) as well as the world's top business, marketing, and social media experts to help you become a better business owner. What you get are bite sized, practical and no nonsense tips and advice to guide your private practice and entrepreneurial journey.
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All Episodes
Archives
Now displaying: October, 2017
139: My Struggle With Chasing The Shiny Objects In Business 1
Oct 26, 2017

Today’s podcast is a solo episode about My Struggle with Chasing the Shiny Objects in Business. I’ve experienced this struggle as I’ve built STC and gone through the challenges of entrepreneurship. My desire is to encourage all of you by being transparent about this issue.

You can read the full show notes at www.sellingthecouch.com/session139

138: Creating a Digital Product Using Your Clinical Strengths and Growing it Online 0
Oct 19, 2017

Today’s guest is Debra Roberts, LCSW, who is in private practice specializing in relationship therapy. Our topic today is one that many clinicians have probably pondered at one time or another. We’re discussing how to take our clinical expertise and turn it into some kind of digital product that extends far beyond the therapy room. Over 20+ years in private practice, Debra realized that she was having success with her clients and finally mustered the courage to write a book that has since branched into a course, training, webinars and more. Debra shares her journey, what she’s learned about her strengths, and some practical aspects to consider about creating a webinar. Join us!

Resources:

Find out more about Debra: www.therelationshipprotocol.com

Explore Debra’s course: www.mycommunicationtools.com

Find out more about creating your own webinar: www.easywebinar.com or www.zoom.com

You can read the full show notes at www.sellingthecouch.com/session138

137: Naming Process, Marketing, and Referral Planning for New Practice 0
Oct 12, 2017

Michelle Richardson, LCSW, started her group practice in Audubon, NJ in 2015. Her practice, the Mindful Soul Center for Well Being, focuses on women’s issues. Michelle shares how she had a vision for the practice and kept moving forward to make it happen. We’re discussing what the naming process entails when you begin a new practice, the marketing and referral pieces, and much more!

 

You can read the full show notes at www.sellingthecouch.com/session137

136: Structuring Your Website and Copy That Speak to Your Ideal Clients 1
Oct 5, 2017

Elizabeth Cush, aka “Biz,” is in private practice in Annapolis, Maryland. Her practice focuses on those with anxiety. Elizabeth is an active member of the STC Facebook Community, and she went back to school in her 50’s to get her master’s degree before plunging into private practice. We’ll discuss how she made the leap into private practice and identified her niche. We also talk about the best ways to structure a website and write effective copy that speaks to your ideal clients. Join us!

Resources:

Visit Elizabeth’s website to find out more: www.progressioncounseling.com

Find Elizabeth on Twitter, Facebook, and Linked In

You can read the full show notes at www.sellingthecouch.com/session136

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